PLAY Book for Tarkett
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PLAY begins with looking at bonds at a micro level, and the inspiration that comes from material exploration.
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The bonds between the smallest elements can be strongest of them all. From Micro Chapter of PLAY.
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Re-designed graphic identity and format, ensuring it remains fit for future editions as a sustainable and relevant tool.
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PLAY includes inspirational content where not only the wide range of Tarkett’s collection are naturally mixed together, but are also bonded with the surrounding environment, spaces, people and more.
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From Mezzo Chapter of PLAY, an exploration of bonds between material, texture and objects.
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Girders, columns and trusses, stoic and absolute. Bonded and held together to create impact and meaning.
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From Macro Chapter of PLAY, where things were brought into a wider perspective, bonding the Micro and the Mezzo into vistas, landscapes and spaces.
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Linear paths stretch the perspective of the space and control how it’s viewed, while a small mountain of granular asks if there’s more to this than meets the eye.
An extension of the ‘‘Natural Bond’’ idea presented during SFF2020, PLAY is an inspirational book rooted in the concept of natural and material bonds. It examines the elements which hold not just design together, but society itself. Our aim was to create intriguing content that not only celebrated the wide range of Tarkett’s Circular Collection, but also drew attention to how raw elements bonded together to become a functional flooring material. We decided to illustrate Tarkett’s multi-materiality in the form of bonds shown on three different scales. PLAY begins by taking a Micro perspective through material exploration. We then journey onwards into Mezzo, where bonds take on a more decorative role, while also looking at the circular production methods that will help support our future. And finally, we enjoy a wider perspective, navigating the Macro via vistas, landscapes and spaces.
During the creation of the publication, Note re-designed the graphic identity and format of PLAY to ensure it remains fit for future editions as a sustainable and relevant tool.
PLAY magazine
for Tarkett
Year:
2021
Location:
Paris, France
Services:
Art Direction
Communication Strategy
Concept Creation
Content Creation
Copywriting
Digital Design
Graphic Design
Photography Direction
Photography and Film
SoMe Strategy
Press:
Download here
