iQ Loop for Tarkett

We partnered with Tarkett to create the iQ Loop collection — the brand’s most circular vinyl floor ever. The product is made using old floors (a minimum of 65% post-consumer waste) — supplied by customers. The collection introduces an innovative approach to collection and re-use, employs design to shift perceptions regarding waste, and serves as a demonstration of the collaborative strength between clients and producers. The project was also an opportunity to expand our imaginations around material constraints. The natural colour produced when mixing Tarkett’s recycled vinyl floors is grey and we decided to use this as a strength, fine-tuning grey into different shades to celebrate its diversity. We also discovered that when mixing vinyl granules with a transparent powder, a new pattern emerged — creating a beautiful depth and revealing each individual granule.

As part of the commission, we designed a keepsake sample box that combines tactile appeal with sustainable production. The iQ Loop vinyl samples, for this purpose downsized, are housed in a compact box produced in the south of Sweden, near Tarkett’s facilities in Ronneby. This physical packaging is linked with online information, reducing the need for extra material. Inspired by the natural grey of iQ Loop, the box is crafted from 100% recycled premium board, achieving a warm hue from the paper recycling process.