Formations Exhibition Graphics for Tarkett
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Formations – an exhibition by Tarkett and Note during Fuorisalone 2019.
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The wordmark is built on custom drawn letters inspired by the forms presented in the exhibition.
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iQ Surface clad forms in the library.
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Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city. ![]()
Neon orange to pop against the sober backdrop of the exhibition and the city.
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Signage and wayfinding on Tarkett iQ Megalit clad structures.
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The main hall at Circolo Filologico.
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Indoor signage. ![]()
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The letterforms were taken apart and reassembled to form bright patterns.
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Sketch of outdoor signage.
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Canvas tote bag. "It was probably the most popular branded tote bag in Fuorisalone" – Frame Magazine.
Teaser animations.
Formations was an exhibition by Tarkett and Note, staged during Milan Design Week 2019. The exhibition celebrated the latest collection from Tarkett who are specialists in innovative floor and wall coverings.
We developed a playful graphic identity for the exhibition, bringing a modern and flexible touch to the overall experience. Individual letters from the logo weren’t fixed in place; instead they could be used to form dynamic new combinations and compositions, becoming distinctive objects in their own right. The colours of Tarkett’s iQ Surface vinyl collection are subtle, but the exhibition graphics used a bright neon orange to make it pop around the city and within the historical building of Circolo Filologico.
Formations Exhibition Graphics
for Tarkett
Year:
2019
Location:
Milan, Italy
Photographer:
Staffan Sundström
Services:
Art Direction
Communication Strategy
Concept Creation
Content Creation
Copywriting
Digital Design
Graphic Design
Motion Design
Naming
SoMe Strategy
