Alima Trolley for &Tradition
A casual display area for personal objects and interesting books. A strong graphic frame in chrome with a distinctive V-shaped design. Paper prototypes.
The Alima Trolley is our first collaboration with Danish brand &Tradition. Truly multipurpose, Alima – an Arabic name meaning ‘‘learned’’ or ‘‘wise’’ – is as much a pleasing sight for the eyes as it is a clever storage tool. With a thought-provoking and unexpected design, it also happens to be the perfect solution to the problem of creative chaos – at home or in the studio. The integration of the ‘‘V’’ in the trolley top is both a signature design feature and a natural way to store and display your favourite books and zines. Fill it as you wish!
Photography and Film