Menu
Close

Creative Direction for Wekino





  • A standalone landing page, created specifically for the launch of Wekino "With" collection.


  • Presenting Wekino at the 2024 Stockholm Furniture Fair for the very first time.


We partnered with South Korean furniture and lifestyle brand Wekino to develop a design strategy to help them achieve their goal of becoming a powerhouse for Korean design. For the first public output of our collaboration, we curated an inaugural collection of furniture — bringing together established and up-and-coming designers from the vibrant Korean scene. The collection, named ‘With,’ reflects both Korea’s rich heritage of craftsmanship and the country’s hyper-modern buzz. Designed by seven dynamic talents, the range includes lounge chairs, tables, bookcases, rugs, mirrors and coat hangers — familiar forms, rendered as new creative expressions. Note’s responsibilities included selecting and briefing the designers, overseeing product development and creating the colour and material worlds — along with design direction, website design and social media strategy.

Next we introduced Wekino at the Stockholm Furniture Fair for the very first time. Our stand concept drew inspiration from the term ‘rollout’ with makeshift carpets unfurled and repeated across the space, each of them dedicated to a specific product or designer. Semi-transparent panels told the story behind each piece, completing a pleasing composition of textile, plexiglass and the expressive, crafted appearance of the products themselves. Our stand design allows for easy assembly and disassembly — perfect for a travelling exhibition.

Creative Direction
for Wekino

Year:
2020–
Location:
Seoul, South Korea
Photographer:
Wekino
Note

Services:
Art Direction
Brand Strategy
Colour Consultancy 
Communication Strategy
Content Creation
Copywriting
Design Management
Digital Design
Furniture Design 
Graphic Design
Interior Architecture
Naming 
Photography and Film
Photography Direction
Product Design
SoMe Strategy
UX and UI Design

Press:
Download here

Project:
XXXXXX Project: Client: Type:
BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024!
Upcoming project:
XXXXXX Upcoming project: Client: Type:
  • The New Gustavianum

    2024

    FTR001

    Exhibition Design

    Gustavianum

    Spatial

    Uppsala, Sweden

    2024

  • Product for LaChance

    2024

    FTR002

    Product

    La Chance

    Product

    Paris, France

    2024

  • Product for Pianca

    2024

    FTR003

    Product

    Transparent Speaker

    Product

    Stockholm, Sweden

    2024

  • Health Centre for Neko Health

    2024

    FTR004

    Health Centre

    Neko Health

    Spatial

    London, United Kingdom

    2024

  • Alt.o Furniture Collection

    2024

    FTR005

    Furniture Collection

    Alt.o

    Product

    Singapore

    2024

  • Product for Wittmann

    2024

    FTR006

    Product

    Wittmann

    Product

    Vienna, Austria

    2024

  • Product for Wendelbo

    2024

    FTR007

    Product

    Wendelbo

    Product

    Risskov, Denmark

    2024

  • Exhibition for Lammhults

    2024

    FTR008

    Exhibition Design

    Lammhults

    Spatial

    London, United Kindom

    2024

  • Brand strategy and visual direction

    2024

    FTR009

    Brand strategy and visual direction

    NINE

    Visual Communication

    London, United Kingdom

    2024

  • Product for &Tradition

    2024

    FTR010

    Product

    &Tradition

    Product

    Copenhagen, Denmark

    2024

  • Website for Alt.o

    2024

    FTR011

    Website Design

    Alt.o

    Visual Communication

    Singapore

    2024

  • Health Centre for Neko Health

    2024

    FTR012

    Health Centre

    Neko Health

    Spatial

    Stockholm, Sweden

    2024

  • Residential Project

    2024

    FTR013

    Residential Project

    Private Client

    Spatial

    Zug, Switzerland

    2024

  • Product for Zilenzio

    2024

    FTR014

    Product

    Zilenzio

    Product

    Örebro, Sweden

    2024

  • Exhibition for Vibia

    2024

    FTR015

    Exhibition Design

    Vibia

    SpatialVisual Communication

    Copenhangen, Denmark

    2024

  • Product for Sancal

    2024

    FTR016

    Product

    Sancal

    Product

    Murcia, Spain

    2024

  • Photo Direction for Lammhults

    2024

    FTR017

    Photo Direction

    Lammhults

    Visual Communication

    Copenhagen, Denmark

    2024

  • Private House

    2024

    FTR018

    Private House

    Private Client

    Spatial

    Åre, Sweden

    2024

  • Products for Zero

    2024

    FTR019

    Product

    Zero

    Product

    Nybro, Sweden

    2024

  • Product for Lammhults

    2024

    FTR020

    Product

    Lammhults

    Product

    Lammhult, Sweden

    2024

  • Product for Tapwell

    2024

    FTR021

    Product

    Tapwell

    Product

    Stockholm, Sweden

    2024

  • Private House

    2024

    FTR022

    Private House

    Private Client

    Spatial

    Österlen, Sweden

    2024

  • Exhibition Design for Vasamuseet

    2024

    FTR023

    Exhibition Design

    Vasamuseet

    Spatial

    Stockholm, Sweden

    2024

  • Product for Vibia

    2024

    FTR024

    Product

    Vibia

    Product

    Barcelona, Spain

    2024

  • Product for Haven System

    2024

    FTR025

    Product

    Haven System

    Product

    Stockholm, Sweden

    2024

  • Products for AGO Lighting

    2024

    FTR026

    Product

    AGO Lighting

    Product

    Seoul, South Korea

    2024

  • Product for Resident

    2024

    FTR027

    Product

    Resident

    Product

    Auckland, New Zealand

    2024

  • Product for Febrik

    2025

    FTR028

    Product

    Febrik

    Product

    Tilburg, The Netherlands

    2025

  • Full refurbishment of property

    2026

    FTR029

    Full refurbishment of property

    Gravita Property Ltd

    Spatial

    London, United Kingdom

    2026

  • Product for Ariake

    202X

    FTR030

    Product

    Ariake

    Product

    Kyushu, Japan

    202X

  • Product for Inbani

    202X

    FTR031

    Product

    Inbani

    Product

    Alicante, Spain

    202X