Creative Direction for Lammhults 2024

Continuing our journey with Lammhults as their strategic and creative partner, we partnered with the brand on a striking stand during the Stockholm Furniture Fair 2024. Inspired by their newly refreshed palette of Colours, Materials, and Finishes — which we also developed and oversaw the photographic direction for — we dared to take an even bolder approach with punchy red as our focus colour. Alongside three new product launches, a number of classic pieces were scattered throughout the space, grouped according to the CMF palette. Meanwhile, visitors were invited to view the full spectrum of hues via a playful floor-based display. This is the latest chapter in a new direction for Lammhults, dialling up the more vibrant characteristics of their brand.