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Brand Identity for Fogia

  • A new logo was drawn and introduced in 2018.

  • Monthly magazine ads.
  • Monthly magazine ads.
  • Monthly magazine ads.
  • Monthly magazine ads.
  • Monthly magazine ads.

  • Foil debossed business cards.

  • Art direction for the collection shoot in 2019.
  • Brushed steel letters, designed for the Stockholm Furniture & Light Fair in 2019.
  • A silver Tyvek tote bag designed for the Stockholm Furniture & Light Fair 2020.
  • Debossed foil on the catalogue cover.

  • The 2022 edition of the Fogia catalogue. Each edition features new colours for the cover and inlay.

  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.

  • The catalogues features an open Swiss binding allowing it to lie completely flat.

  • The Fogia Journala is a light, large-format publication with a strong editorial voice which launched in 2018 and is released sporadically.

  • The Fogia Journal comes in a rigid box with blind debossing and foiled logo.

  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.

  • Social Media content curation.

  • The website was launched in 2018 with an updated shop in 2021.

We’ve been on a journey with Swedish furniture producer Fogia since 2014, as both a strategic partner and a design collaborator. Initially working with their existing visual identity, we set about updating the brand image to generate additional interest from a growing audience. One of our solutions was the launch of the Fogia Journal: a light, large-format publication with a strong editorial voice.

Later, as Fogia found its fresh direction and started collaborating with a new era of product designers, the brand identity also began to naturally evolve. In 2018 we launched a new graphic identity: a redrawn logo, typographic principles, and a new website. Alongside photographic direction and diverse printed and spatial materials, everything comes together to convey the surprise, innovation and craft of the Fogia brand world.

Brand Identity
for Fogia

Year:
2014-2022
Location:
Stockholm, Sweden
Photographer:
Note, Jocke Ono, Frida-My Sundqvist

Services:
Art Direction
Brand Identity
Brand Strategy
Colour Consultancy
Communication Strategy
Content Creation
Copywriting
Creative Direction
Design Management
Design Strategy
Digital Design
Furniture Design
Graphic Design
Interior Architecture
Photography and Film
Photography Direction
Product Design
SoMe Strategy
UX and UI Design

Project:
XXXXXX Project: Client: Type:
OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3 OUR BAU MODULAR SEATING SERIES FOR LAMMHULTS WAS AWARDED 'PRODUCT OF THE YEAR' BY FRAME MAGAZINE <3
Upcoming project:
XXXXXX Upcoming project: Client: Type:
  • The New Gustavianum

    2023

    FTR001

    Exhibition Design

    Gustavianum

    Spatial

    Uppsala, Sweden

    2023

  • Residential Project

    2023

    FTR002

    Residential Project

    Private Client

    Spatial

    Stockholm, Sweden

    2023

  • Campaign for Vibia

    2023

    FTR003

    Campaign

    Vibia

    Visual Communication

    Barcelona, Spain

    2023

  • Office for Samsen

    2023

    FTR004

    Office

    Samsen

    Spatial

    Stockholm, Sweden

    2023

  • Product for Lammhults

    2023

    FTR005

    Product

    Lammhults

    Product

    Lammhult, Sweden

    2023

  • Product for LaChance

    2023

    FTR006

    Product

    La Chance

    Product

    Paris, France

    2023

  • Chair for Ondarreta

    2023

    FTR007

    Chair

    Ondarreta

    Product

    Gipuzkoa, Spain

    2023

  • Showroom for Lammhults Group

    2023

    FTR008

    Showroom & Office

    Lammhults Group

    Spatial

    Copenhagen, Denmark

    2023

  • Office for Majola

    2023

    FTR009

    Office

    Majola

    Spatial

    Stockholm, Sweden

    2023

  • Stand Design for Ondarreta

    2023

    FTR010

    Stand Design

    Ondarreta

    SpatialVisual Communication

    Milan, Italy

    2023

  • Product for Pianca

    2023

    FTR011

    Product

    Transparent Speaker

    Product

    Stockholm, Sweden

    2023

  • Photo Direction for Lammhults

    2023

    FTR012

    Photo Direction

    Lammhults

    Visual Communication

    Stockholm, Sweden

    2023

  • Object Design for Kvinnohistoriska

    2023

    FTR013

    Object Design

    Kvinnohistoriska

    ProductVisual Communication

    Stockholm, Sweden

    2023

  • Stand Design for Magis

    2023

    FTR014

    Stand Design

    Magis

    SpatialVisual Communication

    Milan, Italy

    2023

  • Product for Pianca

    2023

    FTR015

    Product

    Pianca

    Product

    Milan, Italy

    2023

  • Alt.o Furniture Collection

    2023

    FTR016

    Furniture Collection

    Alt.o

    Product

    Singapore

    2023

  • Noerd Brand Identity

    2023

    FTR017

    Brand Identity

    Noerd

    Visual Communication

    Stockholm, Sweden

    2023

  • Showroom for Vestre

    2023

    FTR018

    Showroom & Office

    Vestre

    Spatial

    Stockholm, Sweden

    2023

  • Product for Wittmann

    2023

    FTR019

    Product

    Wittmann

    Product

    Vienna, Austria

    2023

  • Stand Design for Stora Enso

    2023

    FTR020

    Stand Design

    Stora Enso

    SpatialVisual Communication

    Munich, Germany

    2023

  • Product for Wendelbo

    2023

    FTR021

    Product

    Wendelbo

    Product

    Risskov, Denmark

    2023

  • Product for &Tradition

    2023

    FTR022

    Product

    &Tradition

    Product

    Copenhagen, Denmark

    2023

  • Outdoor Furniture for Skagerak

    2023

    FTR023

    Outdoor Furniture Collection

    Skagerak

    Product

    Aalborg, Denmark

    2023

  • Website for Alt.o

    2023

    FTR024

    Website Design

    Alt.o

    Visual Communication

    Singapore

    2023

  • Products for KwangJuYo

    2023

    FTR025

    Product

    KwangJuYo

    Product

    Seoul, South Korea

    2023

  • Photo Direction for Tapwell Group

    2023

    FTR026

    Photo Direction

    Tapwell Group

    Visual Communication

    Stockholm, Sweden

    2023

  • Showroom for Tarkett

    2023

    FTR027

    Showroom & Office

    Tarkett

    SpatialVisual Communication

    London, United Kingdom

    2023

  • Product for Zilenzio

    2023

    FTR028

    Product

    Zilenzio

    Product

    Örebro, Sweden

    2023

  • Wekino Design Direction

    2023

    FTR029

    Design Direction

    Wekino

    ProductVisual Communication

    Seoul, South Korea

    2023

  • Product for Ogeborg

    2023

    FTR030

    Product

    Ogeborg

    Product

    Stockholm, Sweden

    2023

  • Private House

    2023

    FTR031

    Private House

    Private Client

    Spatial

    Åre, Sweden

    2023

  • Private House

    2023

    FTR032

    Private House

    Private Client

    Spatial

    Österlen, Sweden

    2023

  • Product for Tarkett

    2024

    FTR033

    Product

    Tarkett

    Product

    Stockholm, Sweden

    2024

  • Products for AGO Lighting

    202X

    FTR034

    Product

    AGO Lighting

    Product

    Seoul, South Korea

    202X

  • Product for Design Within Reach

    202X

    FTR035

    Product

    Design Within Reach

    Product

    Stamford, USA

    202X

  • Product for Ariake

    202X

    FTR036

    Product

    Ariake

    Product

    Kyushu, Japan

    202X

  • Product for Febrik

    202X

    FTR037

    Product

    Febrik

    Product

    Tilburg, The Netherlands

    202X

  • Product for Inbani

    202X

    FTR038

    Product

    Inbani

    Product

    Alicante, Spain

    202X

  • Product for Sancal

    202X

    FTR039

    Product

    Sancal

    Product

    Murcia, Spain

    202X

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