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Brand Identity for Fogia

  • A new logo was drawn and introduced in 2018.

  • Monthly magazine ads.
  • Monthly magazine ads.
  • Monthly magazine ads.
  • Monthly magazine ads.
  • Monthly magazine ads.

  • Foil debossed business cards.

  • Art direction for the collection shoot in 2019.
  • Brushed steel letters, designed for the Stockholm Furniture & Light Fair in 2019.
  • A silver Tyvek tote bag designed for the Stockholm Furniture & Light Fair 2020.
  • Debossed foil on the catalogue cover.

  • The 2022 edition of the Fogia catalogue. Each edition features new colours for the cover and inlay.

  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.
  • Spreads from the Fogia catalogue.

  • The catalogues features an open Swiss binding allowing it to lie completely flat.

  • The Fogia Journala is a light, large-format publication with a strong editorial voice which launched in 2018 and is released sporadically.

  • The Fogia Journal comes in a rigid box with blind debossing and foiled logo.

  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.
  • Spreads from the Fogia Journal.

  • Social Media content curation.

  • The website was launched in 2018 with an updated shop in 2021.

We’ve been on a journey with Swedish furniture producer Fogia since 2014, as both a strategic partner and a design collaborator. Initially working with their existing visual identity, we set about updating the brand image to generate additional interest from a growing audience. One of our solutions was the launch of the Fogia Journal: a light, large-format publication with a strong editorial voice.

Later, as Fogia found its fresh direction and started collaborating with a new era of product designers, the brand identity also began to naturally evolve. In 2018 we launched a new graphic identity: a redrawn logo, typographic principles, and a new website. Alongside photographic direction and diverse printed and spatial materials, everything comes together to convey the surprise, innovation and craft of the Fogia brand world.

Brand Identity
for Fogia

Year:
2014-2022
Location:
Stockholm, Sweden
Photographer:
Note, Jocke Ono, Frida-My Sundqvist

Services:
Art Direction
Brand Identity
Brand Strategy
Colour Consultancy
Communication Strategy
Content Creation
Copywriting
Creative Direction
Design Management
Design Strategy
Digital Design
Furniture Design
Graphic Design
Interior Architecture
Photography and Film
Photography Direction
Product Design
SoMe Strategy
UX and UI Design

Project:
XXXXXX Project: Client: Type:
BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024!
Upcoming project:
XXXXXX Upcoming project: Client: Type:
  • The New Gustavianum

    2024

    FTR001

    Exhibition Design

    Gustavianum

    Spatial

    Uppsala, Sweden

    2024

  • Product for LaChance

    2024

    FTR002

    Product

    La Chance

    Product

    Paris, France

    2024

  • Product for Pianca

    2024

    FTR003

    Product

    Transparent Speaker

    Product

    Stockholm, Sweden

    2024

  • Product for Pianca

    2024

    FTR004

    Product

    Pianca

    Product

    Milan, Italy

    2024

  • Alt.o Furniture Collection

    2024

    FTR005

    Furniture Collection

    Alt.o

    Product

    Singapore

    2024

  • Product for Wittmann

    2024

    FTR006

    Product

    Wittmann

    Product

    Vienna, Austria

    2024

  • Product for Wendelbo

    2024

    FTR007

    Product

    Wendelbo

    Product

    Risskov, Denmark

    2024

  • Product for &Tradition

    2024

    FTR008

    Product

    &Tradition

    Product

    Copenhagen, Denmark

    2024

  • Website for Alt.o

    2024

    FTR009

    Website Design

    Alt.o

    Visual Communication

    Singapore

    2024

  • Health Centre for Neko Health

    2024

    FTR010

    Health Centre

    Neko Health

    Spatial

    Stockholm, Sweden

    2024

  • Residential Project

    2024

    FTR011

    Residential Project

    Private Client

    Spatial

    Zug, Switzerland

    2024

  • Product for Zilenzio

    2024

    FTR012

    Product

    Zilenzio

    Product

    Örebro, Sweden

    2024

  • Photo Direction for Lammhults

    2024

    FTR013

    Photo Direction

    Lammhults

    Visual Communication

    Copenhagen, Denmark

    2024

  • Private House

    2024

    FTR014

    Private House

    Private Client

    Spatial

    Åre, Sweden

    2024

  • Product for Lammhults

    2024

    FTR015

    Product

    Lammhults

    Product

    Lammhult, Sweden

    2024

  • Product for Tapwell

    2024

    FTR016

    Product

    Tapwell

    Product

    Stockholm, Sweden

    2024

  • Private House

    2024

    FTR017

    Private House

    Private Client

    Spatial

    Österlen, Sweden

    2024

  • Exhibition Design for Vasamuseet

    2024

    FTR018

    Exhibition Design

    Vasamuseet

    Spatial

    Stockholm, Sweden

    2024

  • Product for Vibia

    2024

    FTR019

    Product

    Vibia

    Product

    Barcelona, Spain

    2024

  • Product for Haven System

    2024

    FTR020

    Product

    Haven System

    Product

    Stockholm, Sweden

    2024

  • Products for AGO Lighting

    2024

    FTR021

    Product

    AGO Lighting

    Product

    Seoul, South Korea

    2024

  • Product for Resident

    2024

    FTR022

    Product

    Resident

    Product

    Auckland, New Zealand

    2024

  • Product for Febrik

    2025

    FTR023

    Product

    Febrik

    Product

    Tilburg, The Netherlands

    2025

  • Product for Ariake

    202X

    FTR024

    Product

    Ariake

    Product

    Kyushu, Japan

    202X

  • Product for Inbani

    202X

    FTR025

    Product

    Inbani

    Product

    Alicante, Spain

    202X

  • Product for Sancal

    202X

    FTR026

    Product

    Sancal

    Product

    Murcia, Spain

    202X