Menu
Close

Tapwell Towel Dryer

  • Sketches and prototypes.
  • Sketches and prototypes.
  • Sketches and prototypes.
  • Sketches and prototypes.


After several interior design projects where our colleagues struggled to find products in the category that maintain an adequate aesthetic level, we realised there was room for new expressions in the product category. The current offering of towel warmers consists of only a few typologies, where design is disregarded in favour of functionality. As a bathroom accessory, the towel warmer takes up a significant physical and visual space, and therefore requires a greater focus on design.

Just as we designed the bathroom furniture for Haven, we drew inspiration from details and proportions in the furniture and architecture universe. By working with distinct form, thinner dimensions, and straight corners, these products stand in contrast to the thick dimensions and rounded curves that are standard in the market today. We envision a composition where the towel brings soft and organic qualities, and the towel warmer complements this with its straight and distinct silhouette.

Towel dryers
for Tapwell

Year:
2023
Location:
Stockholm, Sweden
Photographer:
Ragnar Ómarsson
Styling:
Pella Hedeby

Services:
Communication Strategy
Content Creation
Copywriting
Photography Direction
Photography and Film
Product Design
SoMe Strategy

Project:
XXXXXX Project: Client: Type:
BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024!
Upcoming project:
XXXXXX Upcoming project: Client: Type:
  • The New Gustavianum

    2024

    FTR001

    Exhibition Design

    Gustavianum

    Spatial

    Uppsala, Sweden

    2024

  • Health Centre for Neko Health

    2024

    FTR002

    Health Centre

    Neko Health

    Spatial

    London, United Kingdom

    2024

  • Product for Wittmann

    2024

    FTR003

    Product

    Wittmann

    Product

    Vienna, Austria

    2024

  • Brand strategy and visual direction

    2024

    FTR004

    Brand strategy and visual direction

    NINE

    Visual Communication

    London, United Kingdom

    2024

  • Product for &Tradition

    2024

    FTR005

    Product

    &Tradition

    Product

    Copenhagen, Denmark

    2024

  • Website for Haven

    2024

    FTR006

    Website Design

    Haven system

    Visual Communication

    Oskarström, Sweden

    2024

  • Residential Project

    2024

    FTR007

    Residential Project

    Private Client

    Spatial

    Zug, Switzerland

    2024

  • Product for Zilenzio

    2024

    FTR008

    Product

    Zilenzio

    Product

    Örebro, Sweden

    2024

  • Product for Sancal

    2024

    FTR009

    Product

    Sancal

    Product

    Murcia, Spain

    2024

  • Website for Zilenzio

    2024

    FTR010

    Website Design

    Zilenzio

    Visual Communication

    Örebro, Sweden

    2024

  • Private House

    2024

    FTR011

    Private House

    Private Client

    Spatial

    Åre, Sweden

    2024

  • Products for Zero

    2024

    FTR012

    Product

    Zero

    Product

    Nybro, Sweden

    2024

  • Photo direction for Harvest Moon

    2024

    FTR013

    Photo direction

    Harvest Moon

    Visual Communication

    Stockholm, Sweden

    2024

  • Product for Tapwell

    2024

    FTR014

    Product

    Tapwell

    Product

    Stockholm, Sweden

    2024

  • Private House

    2024

    FTR015

    Private House

    Private Client

    Spatial

    Österlen, Sweden

    2024

  • Exhibition Design for Vasamuseet

    2024

    FTR016

    Exhibition Design

    Vasamuseet

    SpatialVisual Communication

    Stockholm, Sweden

    2024

  • Packaging design for Vitargo

    2024

    FTR017

    Packaging design

    Vitargo

    Visual Communication

    Stockholm, Sweden

    2024

  • Product for Haven System

    2024

    FTR018

    Product

    Haven System

    Product

    Stockholm, Sweden

    2024

  • Interior design for Nordiska Museet

    2024

    FTR019

    Interior design

    Nordiska Museet

    Spatial

    Stockholm, Sweden

    2024

  • Product for Resident

    2025

    FTR020

    Product

    Resident

    Product

    Auckland, New Zealand

    2025

  • Product for Febrik

    2025

    FTR021

    Product

    Febrik

    Product

    Tilburg, The Netherlands

    2025

  • Product for &tradition

    2025

    FTR022

    Product

    &tradition

    Product

    Copenhagen, Denmark

    2025

  • Product for Vibia

    2025

    FTR023

    Product

    Vibia

    Product

    Barcelona, Spain

    2025

  • Product for Fritz Hansen

    2025

    FTR024

    Product

    Fritz Hansen

    Product

    Allerød, Denmark

    2025

  • Product for Wendelbo

    2025

    FTR025

    Product

    Wendelbo

    Product

    Copenhagen, Denmark

    2025

  • Full refurbishment of property

    202X

    FTR026

    Full refurbishment of property

    Gravita Property Ltd

    Spatial

    London, United Kingdom

    202X

  • Products for AGO Lighting

    202X

    FTR027

    Product

    AGO Lighting

    Product

    Seoul, South Korea

    202X

  • Product for Ariake

    202X

    FTR028

    Product

    Ariake

    Product

    Kyushu, Japan

    202X

  • Product for Inbani

    202X

    FTR029

    Product

    Inbani

    Product

    Alicante, Spain

    202X

We're excited to share that our studio has been shortlisted for "Interior Designer of the Year" at the Dezeen Awards 2024!

iQ Loop for Tarkett is shortlisted in the sustainable design (building product) category of Dezeen Awards 2024!

Sign up for 'Odd notes' – an occasional newsletter presenting a selection of Happenings from across our people and projects.

We use Cookies