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Tapwell Towel Dryer

  • Sketches and prototypes.
  • Sketches and prototypes.
  • Sketches and prototypes.
  • Sketches and prototypes.


After several interior design projects where our colleagues struggled to find products in the category that maintain an adequate aesthetic level, we realised there was room for new expressions in the product category. The current offering of towel warmers consists of only a few typologies, where design is disregarded in favour of functionality. As a bathroom accessory, the towel warmer takes up a significant physical and visual space, and therefore requires a greater focus on design.

Just as we designed the bathroom furniture for Haven, we drew inspiration from details and proportions in the furniture and architecture universe. By working with distinct form, thinner dimensions, and straight corners, these products stand in contrast to the thick dimensions and rounded curves that are standard in the market today. We envision a composition where the towel brings soft and organic qualities, and the towel warmer complements this with its straight and distinct silhouette.

Towel dryers
for Tapwell

Year:
2023
Location:
Stockholm, Sweden
Photographer:
Ragnar Ómarsson
Styling:
Pella Hedeby

Services:
Communication Strategy
Content Creation
Copywriting
Photography Direction
Photography and Film
Product Design
SoMe Strategy

Project:
XXXXXX Project: Client: Type:
BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024! BAU WON FURNITURE OF THE YEAR BY ELLE DECO DESIGN AWARDS 2024!
Upcoming project:
XXXXXX Upcoming project: Client: Type:
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