Making History for Tarkett
‘‘Making History’’ & ‘‘Remaking History’’ for the French flooring brand Tarkett is a visual journey into the lives of their collections, iQ Granit and iQ Eminent. It is a study of space, elements and materials that define our environment. The goal was to highlight the material’s history and future possibilities, and the collection’s range and multifunctionality.
‘‘Making History’’ focuses on past and present – HO materials showcase 50 years of history, while renewing the design of iQ Granit & iQ Eminent today as a result of learning, experience and innovation. ‘‘Remaking History’’ emphasises the present and the future – not only renewing the design of two collections – but remaking history into something even better. Tarkett is also reinventing the factory by recycling and remaking iQ Granit & iQ Eminent, giving never-ending life to both the products.
Making History
for Tarkett
Year:
2022
Location:
Ronneby, Sweden
Photographer:
Nicolaj Didriksen
Stylist:
Pernilla Löfberg
Services:
Campaign
Concept Creation
Content Creation
Communication Strategy
Copywriting
Graphic Design
Photography Direction
Photography and Film
Press:
Download here