Gina Tricot Concept Store

The final design of the Gina Tricot concept store reflected the rituals of the shopping experience and be a hangout for friends sharing time together. A juice and snack bar emerged in the design to allow for relaxed gatherings while enjoying the collections. The contrasts in shopper demographics also allowed for a broader palette of materials and colour for a vision of future retail that caters for the younger customer now, but also the way they’ll grow and develop as they get older. By using tints, transparency, mirrors and textures the interior invites exploration and generates surprise encounters with key pieces and styles.