Brand Identity for Noerd
The visual building blocks; typography, grid, colour, logo and diverse content.
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The foundation and approach for Noerd's visual identity lies in editorial design with a recognisable masthead.
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Noerd goods.
Extracts from a lively company presentation.
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Noerd's website is built on a flexible editorial grid. ![]()
Noerd's website is built on a flexible editorial grid.
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It frames everything from articles, spacers and animated spot illustrations. ![]()
It frames everything from articles, spacers and animated spot illustrations.
Noerd is a new service on a mission to organise free creativity. For their visual identity, we wanted to showcase how their network operates by curating a team of talents to collaboratively develop everything from brand strategy to tone of voice. Noerd's core values of quality, transparency, and creative freedom informed the entire process as well as the end result. The foundation of the brand identity lies in editorial design, allowing for all kinds of work by independent creatives — whether illustration, copy, photography, or video — to co-exist within a strong core identity and voice. A combination of a characterful, variable sans serif and a lightweight serif allow for bold typographic layouts, with a playful and confident touch.
Brand Identity
for Noerd
Year:
2023
Location:
Stockholm, Sweden
Strategy:
Johan Rynell
Copywriting:
Johan Holmström
Illustration:
Lage Lind, Note
Animation:
Lage Lind, Jonas Mosesson
Website development:
&Ende
Services:
Art Direction
Brand Identity
Communication Strategy
Creative Direction
Graphic Design
Digital Design
Motion Design
Naming
Research & Insight
UX and UI Design
