Kosta Boda Photo Direction – Art Glass

Purveyors of beautiful glass objects, Kosta Boda is currently exploring a new mood for their entire brand world. Environmental images are an essential part of this journey, showing the products in context and setting the tone for how customers encounter the offering. For our second collaboration with Kosta Boda, we were tasked with photographing their Art Glass and Artist Collection categories. Glassmaking is usually perceived as a practical craft, but we wanted to challenge this notion and express the objects as artworks in their own right. The goal was to capture images that felt relatable to daily life — while demonstrating how these art pieces can transform the space around them.