The Modular Workshop for Ogeborg

Taking inspiration from creative studios and production workshops, our collaboration with textile flooring company Ogeborg for the 2024 Stockholm Furniture Fair was designed to provoke curiosity. Making full use of the brand’s own materials, we created a modular, tactile and interactive environment, tempting the visitor to investigate and touch. The stand became a permissive space where any passerby could step inside and take part. We displayed the Ogeborg carpets in dynamic ways that best highlight its features, by stacking, draping, rolling and hanging. Flexible custom furniture was also incorporated — to be reused at other fairs in the future and in Ogeborg’s showroom.