GroupM

We were asked to turn the ground floor of GroupM Headquarters in Stockholm into a meeting place for the whole company. ⁠⁠⁠The mission was to create a space that would not only be the face of GroupM as a whole, but should also serve as a breeding ground for ideas, and be a collaborative playground for the many competencies that habitat the building.

As inspiration, we looked into the world of sports where extraordinary people work together for the benefit of the team, showing their excellence in a collaborative effort. We used the strong coloured zones of a typical sports arena to set the plan and overall expression, where bright red, green and blue signal the different functions for different areas in the open landscape.⁠⁠