Visual Identity for Alt.o

Alt.o set out to establish itself as a global lifestyle brand from Singapore, offering an alternative to European design sensibilities and challenging regional design preconceptions. The brand focused on communicating its commitment to craftsmanship, material expertise, and responsible design.

To support this vision, a bespoke logo was created with custom-drawn elements, modern calligraphic touches, and intentional ink traps, reflecting the brand’s attention to detail and elegance. This logo serves as a visual anchor, embodying Alt.o’s refined simplicity. Additionally, a vibrant color palette was developed, inspired by Singapore’s multicultural environment and natural surroundings. The clear, sophisticated typography reinforces Alt.o’s identity as a maker of elegant objects. We also crafted the brand’s tone of voice, photography direction, and digital presence to highlight the elegance and craftsmanship of Alt.o’s products.