Brand Identity for Fogia
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A new logo was drawn and introduced in 2018.
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Monthly magazine ads. ![]()
Monthly magazine ads. ![]()
Monthly magazine ads. ![]()
Monthly magazine ads. ![]()
Monthly magazine ads.
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Foil debossed business cards.
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Art direction for the collection shoot in 2019.
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Brushed steel letters, designed for the Stockholm Furniture & Light Fair in 2019.
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A silver Tyvek tote bag designed for the Stockholm Furniture & Light Fair 2020.
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Debossed foil on the catalogue cover.
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The 2022 edition of the Fogia catalogue. Each edition features new colours for the cover and inlay.
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Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue. ![]()
Spreads from the Fogia catalogue.
The catalogues features an open Swiss binding allowing it to lie completely flat.
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The Fogia Journala is a light, large-format publication with a strong editorial voice which launched in 2018 and is released sporadically.
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The Fogia Journal comes in a rigid box with blind debossing and foiled logo.
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Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal. ![]()
Spreads from the Fogia Journal.
Social Media content curation.
The website was launched in 2018 with an updated shop in 2021.
We’ve been on a journey with Swedish furniture producer Fogia since 2014, as both a strategic partner and a design collaborator. Initially working with their existing visual identity, we set about updating the brand image to generate additional interest from a growing audience. One of our solutions was the launch of the Fogia Journal: a light, large-format publication with a strong editorial voice.
Later, as Fogia found its fresh direction and started collaborating with a new era of product designers, the brand identity also began to naturally evolve. In 2018 we launched a new graphic identity: a redrawn logo, typographic principles, and a new website. Alongside photographic direction and diverse printed and spatial materials, everything comes together to convey the surprise, innovation and craft of the Fogia brand world.
Brand Identity
for Fogia
Year:
2014-2022
Location:
Stockholm, Sweden
Photographer:
Note, Jocke Ono, Frida-My Sundqvist
Services:
Art Direction
Brand Identity
Brand Strategy
Colour Consultancy
Communication Strategy
Content Creation
Copywriting
Creative Direction
Design Management
Design Strategy
Digital Design
Furniture Design
Graphic Design
Interior Architecture
Photography and Film
Photography Direction
Product Design
SoMe Strategy
UX and UI Design
