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Magis at Herman Miller

Immersive Exhibition Designed by Note Design Studio Will Run Through January 2020 

  • Project facts
  • Client: Magis
  • Location: New York
  • Year: 2019
  • Photograph: Nicholas Calcott

 Magis, the Italian design company, presents a temporary ‘pop-in’ exhibition at Herman Miller’s New York flagship (251 Park Avenue South) designed by our studio. The Magis Way at Herman Miller is an experiential demonstration of the brand spirit – the most robust ever presented in North America – and is designed by Swedish firm Note Design Studio, encompassing nearly the entire second floor of the Herman Miller showroom. It will be open through late January 2020 for the architecture and design community to visit and learn more about the magic of Magis. 


“It is important to us that architects, designers and design lovers can see, touch and feel our products, says Alberto Perazza, CEO of Magis. “For us, design is in our DNA and we love sharing it with the public and international design community.”


Alberto Perazza, Magis CEO

The brand’s spirit and success are based on the desire to provide a wide array of users with access to highly functional, quality products manufactured with advanced technologies. To achieve this, collaborating with major international designers is essential – they have a vision of the resulting products that is ethical and poetic as well as aesthetic. These design minds have helped Magis to create a vast collection of pieces, each with its own story to tell and its own character to express, be it in a residential or commercial setting.


For The Magis Way exhibit at Herman Miller, we at Note have developed a pursuit of visuals and volumes through fascinating architectural arrangements within the Renaissance-revival building (designed by Neville & Bagge in 1909) that Herman Miller calls home. We began working with Magis in 2018, dreaming up their exhibition spaces for Salone del Mobile, Stockholm Furniture Fair and more. We are dedicated to a constant exploration of Magis’s three-dimensional space in terms of colors and materiality, surfaces and texture. For New York, We pinpointed a connection between texture and the feeling of the city, emanating from its many people and types of architecture.

A welcoming setting, this space is an invitation to discover the new and iconic designs presented within it, including Plato designed by Jasper Morrison, the Officina collection by Ronan and Erwan Bouroullec, Bureaurama by conceptual artist Jerszy Seymour, Chair_One by Konstantin Grcic, the famous Spun Chair by architect Thomas Heatherwick and many more. Linking the products and vignettes are new rugs from the Volentieri collection designed by Inga Sempé, featuring different types of yarns and weaves to balance color, texture, even light reflection through a mix of neutral and luminous materials. This is a new category for Magis and the first time they will be on display in North America.


Magis, founded in 1976, is proud of its “made in Italy” quality and tradition and speaks an international language by combining craftsmanship with technical advances in manufacturing. The Magis Way exhibit at Herman Miller expresses the breadth of their portfolio in a meaningful demonstration.