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First collaboration with Italian Icon Magis

We are very happy to introduce our very first collaboration with iconic italian design brand Magis. On show at the coming Stockholm Furniture Fair.

The Stockholm Furniture Fair, from 06 to 10 February 2018, is once again and occasion for Magis to amaze fair visitors with a series of novelties. The Italian design company proposes a selection of its many products: various versions of upholsteries, chairs and accessories, developed in partnership with internationally renowned designers, highlighting the company’s ability to spot new trends. Furthermore for the first time Magis will present this unique project for the booth developed by the Swedish design studio Note to meet the needs of the Scandinavian market.


  • Project facts
  • Photograph: Tekla Evelina Severin

“Since the beginning of our career, we have always found Magis to be so inspiring. The Magis world is filled with colours and expression, eclectic and energetic at the same time. When they asked us to create something for this year’s Stockholm Furniture Fair and explore their brand in a spatial way, we realised quite soon what a challenge that was. We started the work with a huge respect for what Magis represents to us, but at the same time with a kind of ”rebel approach” mindset. We wanted to give them something different, maybe a bit unexpected. We set out to create a space filled with archetype undertones and sophisticated top tones. Inspired by Italian architect Palladio, we created a beautiful and welcoming place for both visitors and Magis products.”    

Daniel Heckscher — Interior Architect / Partner

“We met Note Design Studio for the first time at Magis some years ago, they were traveling down as part of a group visit. At that time we did not know them. We met them, we liked them. Since that very first encounter, we have always been following their work and always appreciated very much their approach to product and space design. Last year we thought: who better that Note can reinterpret our stand design for the Stockholm Furniture Fair 2018? We are all very excited by this partnership with Note.” Barbara and Alberto Perazza