IKEA in the High Street
A temporary IKEA in the central shopping district of Stockholm. An exhibition where 25 selected fashion designers were exhibited in 25 customized IKEA wardrobes. We went for a black and white color scheme with oversized iconic objects associated with fashion: a hanger, scissors, needles, a pincushion, buttons etc. A red thread (rope) ran through the premises – tying the exhibition together – and eventually wrapped around a giant spool in the far end. On the bottom floor we also created a sales area for Ikea – in the style of a sleek walk-in closet – maximizing the contrast to the lively exhibition.