Designtorget 2011


Frame of reference

Grid is the name of our latest project for Swedish retail brand Designtorget. Our brief was to develop a low-cost but fun storage unit. We began by experimenting with various shapes and materials and finally settled for a light, flexible wire design. Many storage solutions for small spaces are designed for a specific purpose – we wanted to do just the opposite. A storage solution that has no specific function but can be used in many ways – hang clothes hangers on, stuff scarves and gloves in, lay the hat on. We believe this simplistic and multi-functional piece of furniture well represents the playfulness of Designtorget.

Photo: Designtorget