Follow the horses

Hästsportens Hus is the central point for all of Swedens horse sports. We were commissioned to make the entrance more visual and to communicate the common interest for the people working in the house – the passion for the horse. We designed a signboard (3x36m) with a punched pattern of horses running at full speed towards the entrance. The horses movement shows the direction to follow,  creating an entrance that works well with the house and surroundings. LED lights along the top edge of the signboard, highlights the paving underneath and is captured by the perforation making the horses shimmer in the night.