Grow Hotel

11/02/19 in
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On November 19, Grow Hotel, a modern and sustainable business hotel, opened in the expansive Solna Strand area just northwest of central Stockholm. The property, owned by Humlegården, breathes new life into the area.

The interior is created by us at Note Design Studio in Stockholm. Grow Hotel is the studio’s first hotel assignment. The interior design concept was based on the hotel’s focus on business travelers – hotel guests that, more often than not, travel alone.

“We imagined the weary business traveler, on the road for 150 days a year, getting out of a taxi from Arlanda with his or her carry-on case on a rainy night in November. This hotel shouldn’t feel cool or luxurious, it should make the guest feel taken care of”.

The nine floors contain 176 rooms, all with windows in full room height. In the spring a large outdoor terrace with a charcoal grill will open in the courtyard. But it’s the inviting, transparent entrance floor that makes Grow Hotel stand out.

Different parts of the hotel have been given different color schemes based on their function. The communal areas of the entrance floor are characterized by warm, powerful colors, tactile natural materials and a lot of greenery. In the hotel rooms, a brighter and lighter color scheme gives a more contemplative atmosphere.

The requirement was a challenge – a relatively small area that would have to accommodate both the lobby, lounge, bar and restaurant. Note Design Group’s solution was a tight layout without clear boundaries between the various features, a dynamic living room setting where the lone guest will feel like a natural participant.

“We have wanted to design hotels for a long time. To us it’s interesting that there are many different environments that must work together. A hotel stay is like life in miniature – you hang out, eat, work and sleep”

Johannes Carlström — Interior Architect / Founder

”We strived for it to be perceived as a great glorious whole, and that guided out work with the layout. The floor plan generated many exciting angles that we have been able to utilize”.

Jesper Mellgren — Architect

The building is designed by Copenhagen-based 3XN Architects. On the façade, modular panels with angled elements change appearance throughout the day and year, depending on the sky and the sun. The irregular pattern cleverly hides the layout of the identical hotel floors, stacked on top of each other.
3XN worked closely with Land Architects to redefine the site to welcome bikes and pedestrians. The hotel helps to weave the existing neighborhood together with a new park with new shortcuts, and a patio that offers a much needed attractive public outdoor space.
”To emphasize the green setting for the Grow Hotel, we designed the building in the shape of a chevron,” said Marie Hesseldahl Larsen, Partner, 3XN.
”This gentle ’v’ shape embraces the park in front of the hotel and creates added visual interest to the architectural form. Its anodized aluminum façade, with its warm, grey tone, contrasts with the green of the park and expansive blue façade of neighboring Stora Blå.”

Grow Hotel is operated by Time Hotel Group, jointly owned by Reshi Chibba with family and the company Tagehus, owned by the Ljungberg family. The hotel is part of Best Western Hotels & Resorts, one of the world’s largest hotel chains with over 4,000 hotels in more than 80 countries.