Camper shop-in-shop concept
In 2015 we did our last design for the Greenhouse exhibition of the Stockholm Furniture & Light Fair. This time, we have chosen to focus on the product and the designer.
A visit to Greenhouse should be like stepping into a designer’s mind – a space for reflection and projection of dreams, a space where original ideas and prototypes can be experienced before they multiply and spread further.
We have again looked into the basic concept of Greenhouse; last year, we focused on the social aspect – the meetings of exhibitors, press and manufacturers. This year, we will focus on the product and the designer. Greenhouse is indeed a hotbed where new talents will have the chance to show their projects to the industry for the first time. Many designers will showcase a unique item, a prototype or idea in the hope that it will be manufactured and distributed around the world.
In designing the exhibit, our studio has chosen to work with a closed, limited space in a way that makes it more spacious and turns it into a landscape, a universe of its own in the middle of the Victoria Hall. – We want to create a space that becomes a reflection of the visitors and exhibitors in Greenhouse, a place that embodies one of the principles of Greenhouse – the ability to reach out to a bigger world with one’s products and ideas.