Below the Snow
For this year´s fair, we wanted to highlight the social aspect of exhibiting, and to manifest Greenhouse as an international meeting point.
Young designers from around the world gathered at Greenhouse to meet visitors, press and each other, to exchange ideas and experiences with one another.Independent designers and design colleges from all over the world are welcome to apply and a jury then makes the final selection. This year 36 designers and 37 design schools from 16 countries will be taking part. Wherever the participants come from, all of them have packed their bags, travelled here and settled down to spend a few intense days sharing this adventure.
We created a floorplan that resembles the structured layout of a scout camp with the exhibition booths placed symmetrically around a central meeting point – a large wooden tent. It is a complex wooden structure developed in collaboration with Swedish architecture practice Nyréns arkitekter and produced by Moelven. Together we secured the combination of high level architecture and high level furniture design in detailing and feel.